By Katie Fenlon

Elliot Sailors was the blonde bombshell with killer curves that graced Bacardi Billboards around the world. The former beauty pageant contestant from Tucson, Arizona was previously signed to the women’s division of Ford Models and has worked for names like Peter Beard and Ellen Von Unwerth. It wasn’t until 2012 that she decided to chop off her blonde locks, bandage her breasts and try her hand at male modelling.

“It was a natural transition,” Elliot told the New York Post, “earlier on in my career I would get frustrated because I thought I looked too masculine. I have a strong jaw, wide forehead and huge eyebrows. I thought I looked like a man wearing make-up.”

As well as taking a new direction in her career, she hoped the transformation would open up a conversation about identity and gender in fashion.

With dynamic Australian label, La Maison Talulah frequently noted for its feminine aesthetic, a collaboration was formed between Sailors and the La Maison Talulah team to express the power of femininity. With the release of their newest ready-to-wear collection that includes lots of florals, frills and floaty pieces, the collection combines softness and elegance with the strength of Sailor’s look. The campaign represents being strong, confident and true to yourself.

“Elliot Sailors is a pioneer of the power of female expression and a true role model for femininity in the greater sense, which she holistically portrays in the campaign. While the overall feel is intoxicatingly beautiful, strength and individualism reign supreme in styling and creative direction.
With the recent rally of women across the globe marching for the recognition of freedom of choice, equality and acceptance, now is the most critical time to make a meaningful connection between fashion and women’s rights. As a company founded by a woman and run by a predominantly female team, La Maison Talulah is passionate about gender equality and can’t be more proud to share their power of femininity campaign with other women who believe in the power of being you, being true.”
















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